A new report with figures from 2009 shows that the tourism branch in Sweden is increasingly important. This despite the international financial crisis. The turnover for 2009 increased with six percent compared with the year before and this contributed to many new jobs. This is the conclusion in a press release today from the Swedish Agency for Economic and Regional Growth.
Bigger than cars, iron and steel combined
The trend is clearly positive for the tourism branch in Sweden. Tourism contributed a lot in creating new jobs and stronger export income in 2009. The total turnover of the tourism branch in 2009 increased with six percent to 251.7 billion crowns (26.1 billion euro).
If we look at the amount of consumption from tourism in Sweden, it increased with 13 percent to 93.6 billion crowns (9.7 billion euro) during 2009. These are quite heavy figures in the Swedish economy. The total consumption from tourists in Sweden was bigger than Sweden’s export of cars, iron and steel combined.
A job intensive branch
The tourism branch is personnel intensive, which naturally means a strong increase in jobs if the sector expands. Since year 2000, the tourism branch has contributed with almost 36 000 new full-time jobs. This is an increase with almost 30 percent.
If we compare this with the total employment in Sweden which increased with merely four percent during the same period. In 2009 the number of full-time employees within the tourism branch increased with 12 000 to around 160 000 employees. This is an increase with eight percent compared with 2008.
“Tourism has never been so important”
The report for 2009 shows that tourism has never had such a significance for the development of the Swedish economy. During the period 2000-2009, the export value of tourism (consumption of foreign tourists in Sweden) increased with slightly more than 130 percent.
This can be compared with Sweden’s accumulated export value of commodities and services which during the period 2000-2009 increased with 43 percent.
The director general of the Swedish Agency for Economic and Regional Growth, Christina Lugnet is positive about the future of tourism in Sweden.
- According to international evaluations, the global travelling will grow with around four percent annually until 2020. Sweden has good chances to take part in this growth. We have attractive destinations and good facilities and also the nature and culture that both tourists and business travellers appreciate, the director general says quoted in the press release.